Your Trusted UX Design Agency for High-Performing Websites

We specialise in creating immersive, user-centred UI & UX design for websites, ecommerce and apps. Our holistic approach to UX design principles is a journey, not just a step in the process and sets the stage for your online success. With a deep understanding of user behaviour and a keen eye for innovation, we design solutions that keep your customers engaged and drive growth for your business.


UX Design Fusing Purpose, Technology, and Creativity

UX is the whole process, not just a step

Experience design is the continuous thread that weaves through every aspect of your website, app or online store, ensuring a cohesive and exceptional experience from start to finish. It defines the purpose, content, structure, visual design, interactions and the technology. Our comprehensive approach to UX design ensures that every element aligns seamlessly for exceptional results.


Empowering results through Experience Design

We start with the needs, not the tech

We begin with your business objectives, success metrics and your customers' needs, before defining the user experience. We allow the UX design to shape the technology and visual design choices, to ensure that decisions are driven by your customer requirements and business goals.

As a Sydney based UX design agency, our UX & UI designers and development teams work closely together everyday, to bring all perspectives into each phase of the project and ensure seamless alignment throughout the journey.


Simplicity, simplicity, simplicity

Service that’s flexible, adaptable and responsive (Much like our websites)

We draw from our extensive UX design experience across diverse projects, and years of user studies when we can, only applying the most useful UX methodologies to bridge the gap in knowledge. Your project's unique needs guide our approach, ensuring every step serves a purpose, reflecting our commitment to delivering results that truly matter.


Audits, Research, Interviews, Usability Studies.


Sitemaps, Journey Maps, Empathy Maps, Content Modelling

UX Design

Ideation, Wireframes, Prototypes, Usability Tests, Interactions


We’ll test what was built against the design intention and experience requirements

Post launch success

Continued UX support to grow traffic and optimise engagement


UX Design for success

With you ‘til the end, and then some...

Remember we said UX is the whole process. Whether we develop your site, or you have your own team of engineers or a specialist development agency, we’re with you right to the end. And then we’re still here, because we understand building a new website is only the beginning of the story. We enjoy long relationships with all of pur clients, to continue helping them achieve their goals.

ready to elevate your customer experience?

Let’s get started!


Userkind is a Sydney-based digital agency founded by Lucie Bertiau & Garreth Wills.

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