UX & UI DESIGN AGENCY
We combine visual craft, commercial thinking and technical expertise to design and build websites that express your brand and help customers understand, choose and act.
selected work
A BROADER PERSPECTIVE ON DIGITAL DESIGN
⎯ We combine visual craft with a clear understanding of how people explore, choose and act. Our background spans art direction, brand creative and more than a decade of specialist UI design.
⎯ We connect business goals with what customers need from the experience. Our background in marketing and product development helps us make informed decisions about content, functionality and the path to purchase or enquiry.
⎯ With foundations in front-end development and 15 years managing product development, we shape design and technology together. That understanding informs what we create, how it is built and how your team will manage it.
Every interaction shapes how people perceive your business. We consider what your website says, how it looks and how it works together, so the experience reflects the quality of your brand and helps customers move forward with confidence.
Express your brand, make your offer clear and help customers see why it matters to them. We create marketing websites that guide people from initial interest towards an enquiry.
Bring your brand and products together in a shopping experience that helps customers find, choose and buy with confidence. We design for leading ecommerce platforms and develop custom Shopify stores.
Make complex information, choices and tasks easier to navigate. We shape websites and digital products around user needs, with clear structure, intuitive interactions and considered visual design.
FROM STRATEGY TO DELIVERY
We turn business requirements and customer needs into a clear direction for design and development. Developers are involved early, so the experience and the technology are shaped together.
Bring us in to lead the strategy, user experience and interface design for your new website or digital product. We work through the detail with your project team, from early concepts and prototypes to design systems and implementation.
Engage us to lead your website from strategy through design, development, testing and launch. We bring the creative and technical work together, with a content system built around how your team will manage the site.




































Userkind is a digital design agency in Sydney founded by Lucie Bertiau & Garreth Wills.
Userkind acknowledges the Traditional Custodians of the land on which our Sydney team work, the Bidjigal, Birrabirragal and Gadigal people. We recognise their continued connection to the land and waters of this beautiful place, and acknowledge that they never ceded sovereignty. We pay our respects to their Elders past and present and extend that respect to all First Nations people.
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