Shoes & Sox's ⎯ UI Design brings a brand to life
⎯ Beloved kids footwear store, Shoes & Sox's, brand refresh was bursting with energy, quirks and fun. Userkind was tasked with refining the shopping experience and bringing the new brand to life online.
Services
UX Design
UI Design
AgencY
Bashful Agency
We extended the freshly minted brand style guide into a digital design system. Designed as a comprehensive component UI kit, the development team could ensure every feature update in the future was on brand, even when no designer was involved.
For the brand team's inexhaustible supply of creative content, we also crafted a suite of flexible content blocks, to use anywhere in the site, so they could showcase the products with their on-brand tone of voice, in every instance.
Userkind is a digital design agency in Sydney founded by Lucie Bertiau & Garreth Wills.
Userkind acknowledges the Traditional Custodians of the land on which our Sydney team work, the Bidjigal, Birrabirragal and Gadigal people. We recognise their continued connection to the land and waters of this beautiful place, and acknowledge that they never ceded sovereignty. We pay our respects to their Elders past and present and extend that respect to all First Nations people.
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