No Limit Boxing ⎯ Building a rich content experience for boxing fans worldwide.
⎯ Having dominated the Australian boxing circuit, No Limit Boxing shifted its focus to a global audience, beginning with the USA.
To support this growth, in collaboration with TSE Group,
Userkind created a new website specifically to showcase the extensive content featuring No Limit Boxing fighters and events. The strategy focused on using this rich content to drive ticket sales and pay-per-view purchases, enhancing their global reach and engaging fans worldwide.
Services
UX Design
UI Design
Development
CLIENT
No Limit Boxing
Agency
Total Sports Entertainment
A global site with local details
Userkind was briefed to create a centralised platform for a global audience with localised relevance, to engage a vibrant American fan base with a seamless No Limit Boxing experience.
Our approach focused on the current requirements while enabling future scalability. We collaborated closely with the marketing team to perfectly align the solution with their content strategy. Adopting a headless CMS with a REACT front end, we centralised content publishing and automated many content relationships, including localising times and linking to local broadcast and ticketing partners.
The result is a high performance global website that is relevant and fast to load in any region, easy to navigate and simple to maintain within a single admin platform.
UX design for richer engagement
The new marketing strategy required transforming the website from pure ticket promotion content to a comprehensive No Limit Boxing content experience.
Optimised for video as the primary content, Userkind crafted a clean, uncluttered website design to hero the content - a rich library of podcasts, highlight videos, press conferences, media sessions, weigh-ins, and interviews. The result provides fans with an engaging and immersive experience around No Limit Boxing fighters and events.
UX design for content administrators
Maintaining a website content can be resource intense and expensive. As a small content team with a need to publish a lot of content quickly, the client needed an intuitive and flexible CMS, that is quicker and easier to use than WordPress
We implemented a custom designed, flexible and modular content management system using Sanity. This system unlocked rapid page building and content publishing by streamlining the connection between related content pieces and automating common repeated actions. ‘Upcoming’ event content seamlessly transitions to ‘past’ status with providing additional content like highlights and results. Additional flexibility was enabled for a diverse approach to marketing each event's purchase options, through an array of call to action content sections.
With a simple to use, highly flexible CMS, the content team can spend more time on engagement instead of administration.
Userkind is a digital design agency in Sydney founded by Lucie Bertiau & Garreth Wills.
Userkind acknowledges the Traditional Custodians of the land on which our Sydney team work, the Bidjigal, Birrabirragal and Gadigal people. We recognise their continued connection to the land and waters of this beautiful place, and acknowledge that they never ceded sovereignty. We pay our respects to their Elders past and present and extend that respect to all First Nations people.
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