ABOUT USERKIND

Two perspectives, 
one shared approach.

Userkind is a Sydney UX and UI design studio founded by Garreth Wills and Lucie Bertiau. We bring brand storytelling, user experience and visual design together to create websites, apps and digital products that express what makes a business distinctive and work for the people it serves.
 

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Garreth Wills and Lucie Bertiau, founders of Userkind, standing side by side in black against a grey backdrop

A shared vision for better design.

Friends long before founding Userkind, we share a commitment to thoughtful design and a belief that great websites and apps needs more than good looks or a clear user journey. They need a strong story, a considered experience and a visual language that brings everything together.

Our backgrounds span advertising, visual communication, product design and technology. We bring these perspectives together, working closely to explore ideas, solve problems and refine the details that make a project feel coherent.

We stay hands-on from start to finish, connecting the thinking behind our work with the way it looks, reads and works.

The people behind the work.

Garreth Wills Co-founder

Connecting brand storytelling, user experience and digital delivery.

Garreth brings a background in brand marketing, advertising, art direction and digital product development, with a focus on how stories unfold and how digital experiences bring brands to life.

After eight years in Japan, including four with Levi’s Japan, Garreth developed creative collaborations to connect the brand with new audiences. One project brought New York artist Futura together with Levi’s through a limited-edition product range and an accompanying website.

He went on to spend more than a decade at a creative agency, leading digital projects across ecommerce, marketing websites and business platforms, progressing from UX, UI and product management to leading a design team and overseeing delivery.

At Userkind

Garreth leads client relationships and shapes the content structure, user experience and direction of each project. He stays involved from initial thinking through to launch, so the finished website tells a cohesive story and delivers the intended experience.

Garreth on LinkedIn (opens in a new tab)

Lucie Bertiau Co-founder

Giving complex experiences clarity and visual character.

Lucie is a designer at heart, with a foundation in graphic design and visual communication, a background in front-end development and more than a decade of experience specialising in digital design.

She began her digital career in development, learning how websites are built to deepen her understanding of the medium. Moving into design brought her creative interests and technical knowledge together, shaping an approach grounded in visual clarity, strong composition and practical thinking.

As Head of Product Design, Lucie led the design of an application for managing workflows across dealership businesses, translating complex processes and information into clear, usable interfaces. Her experience also includes working across digital agencies for brands like Audi and UNSW.

At Userkind

Lucie leads visual direction and is hands-on from early concepts through to the finished product. She works closely with developers to resolve design and technical challenges, so the final experience keeps the clarity and character of the original design.

Lucie on LinkedIn (opens in a new tab)

Involved from start to finish.

We believe good design depends on the decisions made throughout a project, not just the ideas at the beginning.

That’s why we stay closely involved as a project takes shape. From defining the structure and content to refining the visual design and working through the details of implementation, we pay attention to how every part contributes to the whole.

Working directly with both founders means the people shaping the direction of your website, app or product are also involved in bringing it to life. We collaborate closely with clients and developers to make considered decisions, resolve challenges and ensure the finished website delivers on its original intent.

See how we work

Both founders, every stage

  1. Structure and content

    Shaping the story, the journey and what each page needs to say.

  2. Visual design

    Building a visual language that gives the website its character.

  3. Build and launch

    Working with developers on the details until the site goes live.

Let’s make something thoughtful.

Planning a new website, web app or considering a redesign? We’d love to understand what you’re working towards and explore how we could help.

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Userkind is a digital design agency in Sydney founded by Lucie Bertiau & Garreth Wills.

Userkind acknowledges the Traditional Custodians of the land on which our Sydney team work, the Bidjigal, Birrabirragal and Gadigal people. We recognise their continued connection to the land and waters of this beautiful place, and acknowledge that they never ceded sovereignty. We pay our respects to their Elders past and present and extend that respect to all First Nations people.

© Userkind 2026. All rights reserved