HOW WE WORK
A considered approach, from first conversation to launch.
We guide your project from strategy through design and development to launch, shaping decisions together and keeping your team involved.
SETTING THE DIRECTION
A clear understanding before the first design decision.
We bring your knowledge of the business together with research into your customers, content and technology to establish what the website needs to achieve.
Understand the business.
⎯ We explore your offer, positioning and priorities, then agree what success looks like and what the project needs to deliver.
Understand your customers.
⎯ We examine what people need to know and do, where they need guidance and what might prevent them from taking the next step. Existing data and customer research help inform the direction.
Define the scope.
⎯ We establish the content, functionality and technical requirements together, so your team understands what we are creating, why it matters and what is involved.
DESIGN AND DEVELOPMENT
Shape the experience. Bring the brand to life.
We develop the structure, content and visual direction together, involving your team at key decisions and developers from the start.
Make the experience tangible.
⎯ Page structures and prototypes show how people will find information, explore your offer and complete key tasks. We use these to review the journey together and test important assumptions with users where needed.
Give the brand its expression.
⎯ We bring typography, imagery, content and interaction together in a distinctive visual design. Responsive layouts and a consistent design system carry that attention to detail across the experience.
Build and review together
⎯ Design and development stay connected through implementation. We review the working website across devices, checking functionality, accessibility and design details before launch.
WAYS TO WORK TOGETHER
Specialist design or complete delivery.
We can lead the UX and UI design within your wider project, or take responsibility for both design and development.
Specialist UX and UI design.
⎯ We shape the experience, content structure and visual design, involving developers early to resolve technical requirements. Detailed designs, prototypes and ongoing collaboration support implementation.
Complete design and development.
⎯ We lead the project from initial direction through design, development, testing and launch. Your team stays involved in key decisions, with content management built around how you will run the website.
CONTENT, LAUNCH AND HANDOVER
Bringing every detail together for launch.
A finished build is only part of a finished website. We help coordinate the content, technical details and handover needed to get your site ready for customers and your team.
Content that works in the page.
⎯ We help shape and populate content so it flows within the design, leading the work or supporting your team to keep delivery on track.
A coordinated launch.
⎯ We coordinate tracking, redirects, metadata and final checks with your team and partners, making responsibilities clear and resolving the details needed for launch.
A confident handover.
⎯ We give your team practical CMS guidance to manage content confidently, with ongoing support and development available as your business evolves.
WORKING WITH USERKIND
“Userkind brings an immense experience and great working relationship to any engagement.”
Iain Tilbrook, Takemoto
Let's work together!
Tell us what you’re planning and what you need to achieve. We’ll help identify the right approach, scope and expertise for your project.
Userkind is a digital design agency in Sydney founded by Lucie Bertiau & Garreth Wills.
Userkind acknowledges the Traditional Custodians of the land on which our Sydney team work, the Bidjigal, Birrabirragal and Gadigal people. We recognise their continued connection to the land and waters of this beautiful place, and acknowledge that they never ceded sovereignty. We pay our respects to their Elders past and present and extend that respect to all First Nations people.
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