USER EXPERIENCE DESIGN
Make complex experiences easier to understand and use.
We identify what’s getting in your customers’ way and design clearer paths forward. From improving an existing website to shaping a new digital product, our UX design connects user needs, business goals and technical possibilities.
FEATURED WORK — ANTARCTICA CRUISE
Helping travellers understand the service before choosing the trip.
Antarctica Cruise creates tailored luxury expeditions, but its catalogue-style website asked visitors to compare ships and itineraries before understanding the value of specialist guidance.
We reorganised the experience around the personalised service, using immersive imagery and carefully layered detail to help travellers explore the possibilities. A focused enquiry journey captures their interests and planning stage, giving specialists a useful starting point for the conversation.
OUR APPROACH TO UX DESIGN
We uncover the problem before designing the solution.
What looks like a design problem may start with unclear content, unfamiliar terminology or a process that asks too much of the user. We investigate what’s happening and use that understanding to guide the design.
Understand where people struggle.
⎯ We combine research, available data and a review of the current experience to identify obstacles and prioritise improvements around user needs and business goals.
Shape a clearer experience.
⎯ We organise content, map journeys and design interactions around what people need to understand and do. Developers contribute early so the experience and technical approach evolve together.
Test the decisions that matter.
⎯ We use prototypes and usability testing to check assumptions, observe where people hesitate and refine the experience before committing to development.
selected work
TEM Plus
Helping different customers navigate a complex purchase.
We structured content and designed a guided purchase journey to help businesses understand carbon offsets, explore projects and tailor their purchase, whether they were new to the subject or experienced buyers.
Nesti
Putting people and their choices at the centre of specialist housing.
We created a more human, accessible experience that helps people find a home suited to the way they want to live, understand the housing journey and explore Nesti’s wider property services.
WHERE WE CAN HELP
Shape the right experience from the start.
Create a new website or digital product.
⎯ We turn your offer, customer needs and business goals into a clear structure and experience, establishing how content, journeys and interactions should work together.
Rethink an existing website.
⎯ When your website no longer serves your customers or business, we investigate what needs to change and design a complete new experience around where you want to go.
Validate the direction before development.
⎯ We use prototypes and usability testing to explore important decisions, check assumptions and refine the proposed experience before it is built.
A broader perspective on digital design
We specialise in UX and UI design, bringing together technical understanding, commercial experience and visual craft.
FROM STRATEGY TO DELIVERy
Connect the thinking, design and delivery.
We bring UX strategy, UI design and technical planning together from the start, so decisions about the experience carry through into how the website or product is built.
Specialist UX and UI design.
⎯ We lead the experience design from content structure and user journeys through to detailed interfaces. Developers contribute early, helping shape the technical approach alongside the design.
Complete project delivery.
⎯ We lead your new website or digital product from strategy through design, development and launch, coordinating the team and checking the finished experience against the agreed design and user needs.
"The team at Userkind are seriously best in class"
Claire Van Heyningen - New Horizons
"Userkind brings an immense experience and great working relationship to any engagement"
Iain Tilbrook - Takemoto
"I'd highly recommend Userkind to anyone looking to build a new website"
Ramona Taxis - Seven Miles Coffee
Let's work together!
Whether you’re creating something new or rethinking a website your business has outgrown, we can help turn complex requirements into an experience your customers understand and can use with confidence.
Userkind is a digital design agency in Sydney founded by Lucie Bertiau & Garreth Wills.
Userkind acknowledges the Traditional Custodians of the land on which our Sydney team work, the Bidjigal, Birrabirragal and Gadigal people. We recognise their continued connection to the land and waters of this beautiful place, and acknowledge that they never ceded sovereignty. We pay our respects to their Elders past and present and extend that respect to all First Nations people.
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