E-COMMERCE UX & UI DESIGN
Online stores that express your brand and make buying easier.
We combine content, UX and UI design to help customers find the right products, choose with confidence and complete their purchase. A considered shopping experience built around your brand and business goals.
FEATURED WORK — TAKEMOTO
Making complex product choices feel simple.
Takemoto’s packaging range offers thousands of possibilities across containers, materials, colours and closures. The challenge was to help customers find a suitable combination while expressing the brand’s design credentials.
We combined product guidance, layered information and refined visual design with a custom configuration experience that lets customers bundle containers with compatible closures and accessories. User testing helped refine the purchase journey, while close collaboration between design and development made this tailored functionality possible on Shopify Plus.
ECOMMERCE WEBSITE DESIGN
We design around how your customers shop.
Some customers know exactly what they want. Others need inspiration, guidance or reassurance. Our ecommerce UX design shapes the experience around those different needs, from discovering a product to completing a purchase.
Help customers find the right products.
⎯ We organise navigation, search and filtering around how customers understand your range, making it easier to explore, narrow their options and find relevant products.
Give them confidence to choose.
⎯ We bring together product imagery, clear information and intuitive selection tools to help customers understand differences, choose options and recognise the value of what they’re buying.
Make purchasing straightforward.
⎯ We simplify the steps from product selection to basket and checkout, with clear pricing, delivery information and interactions that work across mobile and desktop.
selected work
Seven Miles Coffee
Bringing brand, content and commerce together.
We united Seven Miles’ content website and online store on Shopify Plus, creating a consistent experience for trade customers and home brewers, with clearer product selection and subscription ordering.
Cookie Helmets
An online store that reflects the innovation behind the product.
We combined art direction, UX and UI design to bring Cookie’s brand into the shopping experience, with clearer navigation and fewer steps to customise and purchase a helmet.
A broader perspective on digital design
We specialise in UX and UI design, bringing together technical understanding, commercial experience and visual craft.
FROM STRATEGY TO DELIVERy
Find what’s holding sales back. Design for growth.
We audit your ecommerce experience to identify friction, investigate where customers drop off and uncover opportunities to improve product discovery, cross-selling and upselling. We turn those findings into design priorities that make purchasing easier and help grow order value.
Ecommerce UX and UI design.
⎯ Our experience designing for leading ecommerce platforms helps us connect customer needs and commercial priorities with the capabilities of your technology. We involve developers early in the design process so technical decisions and the shopping experience are shaped together.
Shopify design and development.
⎯ We deliver complete Shopify stores, bringing UX, UI design and development together. From product discovery and customisation to merchandising and purchase, we create an experience built around how your customers shop and your team operates
Let's work together!
If your online store is making buying difficult, underselling your brand or holding back growth, let’s talk about what needs to change and how we can help.
Userkind is a digital design agency in Sydney founded by Lucie Bertiau & Garreth Wills.
Userkind acknowledges the Traditional Custodians of the land on which our Sydney team work, the Bidjigal, Birrabirragal and Gadigal people. We recognise their continued connection to the land and waters of this beautiful place, and acknowledge that they never ceded sovereignty. We pay our respects to their Elders past and present and extend that respect to all First Nations people.
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