Marketing Website UX & UI design
Websites that reflect your brand and make your value clear
We combine content strategy, UX and UI design to help customers understand your products and services, recognise what sets you apart and take the next step towards an enquiry.
FEATURED WORK — ANTARCTICA CRUISE
Making the value of a tailored journey clear
Antarctica Cruise creates personalised luxury expeditions, but its catalogue-style website made the service look like a collection of fixed trips. Visitors were comparing ships and itineraries before understanding the value of specialist guidance.
We reshaped the experience around the tailored service, combining immersive imagery with a clearer story and a focused enquiry journey. The new website gives travellers a reason to speak with a specialist, on a flexible platform built to support the company’s wider family of cruise brands.
Content, experience & design
We build the experience around your audience’s intent.
Whether people are discovering, comparing or ready to act, we shape your website's content, design and navigation to help them find what matters and take the next step.
Make the offer understood.
⎯ We clarify what you offer, who it is for and what makes it valuable. Content planning and search research inform a structure that helps people find their way into the right information.
Build interest through detail.
⎯ We bring your brand into the typography, imagery, website layout and interaction. Each decision supports the message, creating an experience that feels considered and recognisably yours
Make the next step feel natural.
⎯ We organise information around the questions people need answered before they act. Clear navigation, well-timed detail and purposeful calls to action help them move from exploring to enquiring.
selected work
Provision
Helping optometrists find the right support.
A website organised around the needs of independent practice owners, making ProVision’s services easier to explore and its value easier to understand.
TEM Plus
Making carbon offsets easier to understand and purchase.
We combined content modelling, UX and UI design to help businesses explore carbon projects and tailor a purchase, on a platform adaptable to each partner’s brand.
A broader perspective on digital design
We specialise in UX and UI design, bringing together technical understanding, commercial experience and visual craft.
FROM STRATEGY TO DELIVERy
The expertise to move your website forward.
Whether you’re defining the brief or ready to design, we help shape the scope and bring the expertise your project needs. We can lead UX and UI design alongside your developers, or manage the complete project from strategy through development and launch.
UX and UI design with your team.
⎯ We help define the brief, shape the content and design the experience, collaborating with your developers to align design and technical decisions.
Complete website delivery.
⎯ We lead the project from brief and scope through UX, UI design, development and launch, coordinating the team around your business goals.
Let's work together!
If your website no longer reflects your brand, products or services, or makes your offer harder to understand, we can help you find a clearer way forward.
Userkind is a digital design agency in Sydney founded by Lucie Bertiau & Garreth Wills.
Userkind acknowledges the Traditional Custodians of the land on which our Sydney team work, the Bidjigal, Birrabirragal and Gadigal people. We recognise their continued connection to the land and waters of this beautiful place, and acknowledge that they never ceded sovereignty. We pay our respects to their Elders past and present and extend that respect to all First Nations people.
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