Shoes & Sox's ⎯ UI Design brings a brand to life

⎯ Beloved kids footwear store, Shoes & Sox's, brand refresh was bursting with energy, quirks and fun. Userkind was tasked with refining the shopping experience and bringing the new brand to life online.

Services

UX Design
UI Design

AgencY

Bashful Agency

We extended the freshly minted brand style guide into a digital design system. Designed as a comprehensive component UI kit, the development team could ensure every feature update in the future was on brand, even when no designer was involved.
For the brand team's inexhaustible supply of creative content, we also crafted a suite of flexible content blocks, to use anywhere in the site, so they could showcase the products with their on-brand tone of voice, in every instance.