TEM Plus ⎯ Simplifying carbon offset purchases through a scalable white-label platform for businesses and resellers
⎯ Tasman Environmental Markets (TEM) is Australia’s largest carbon offset provider, helping organisations act on their climate commitments.
Buying carbon offsets means navigating compliance requirements, varied projects and complex calculations. For businesses offering offsets to their customers, suppliers or partners, that complexity becomes even harder to manage.
TEM asked Userkind to design a scalable white-label platform that makes high-quality carbon offsets easier to understand, validate and purchase.
Services
UX Design
UI Design
Content Modelling
CLIENT
Tasman Environmental Markets
Development
Tasman Environmental Markets
Designing a white label experience
As a wholesaler, TEM provides clients and resellers the mechanism and access to carbon offset projects. With increasing requests for tailored experiences for brands’ partners and suppliers to safely purchase endorsed projects, TEM sought a white label platform solution.
Userkind crafted a UI design system as a theme, to personalise the TEM Plus white label platform for each client at scale and with ease. Our component based design approach unlocked development efficiency, with a highly polished, unique interface to represent the exceptional quality and social trust of the underlying TEM product.
content modelling for trust and understanding
Carbon offsets are complex to understand with unique requirements in the path to purchase. Additionally, TEM’s customers vary from small business to corporate giants, from C02e offset newbies to seasoned Chief Sustainability Officers, each with different approaches to selection and purchase of C02e offset products.
Clear, well-structured content quickly builds trust in quality and reliability.
Our UX design for marketing websites starts with content structure, understanding the brand or product’s purpose and unique qualities, focusing on addressing the audience’s needs. We align your message with how your audience thinks and behaves.
By layering messaging for quick reads, group information gathering, and detailed analysis, we made C02e offset content accessible to TEM’s varying audience types. This approach is leading to greater engagement, higher conversion, and fewer customer inquiries.
A user friendly purchase experience
Large brands require their partners to offset emissions, yet each business has their own climate goals and values which play a role in their choice and size of investment. With a range of C02e offset options, TEM had the ability to tailor offsets across a blend of projects, to suit every type of business.
The challenge was two-fold: Enable self-service purchases with an easy to follow process; and encourage businesses to register, to gain access to the full suite of products and tools
Drawing on proven methods to engage through teaser content and incentivise registration, we removed barriers for low intent visitors and increase the motivation to continue.
Additionally, our vast experience with both established e-commerce patterns and with crafting bespoke purchase journeys in finance and insurance sectors, we crafted a user-friendly purchase flow and tonnage calculator to tailor the purchase of a mix of C02e offset tons across several products with a real-time visualisation.
Userkind is a digital design agency in Sydney founded by Lucie Bertiau & Garreth Wills.
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